- 10 million shoppers visited Lazada’s websitesand mobile apps in 24 hours
- 200 thousand customers placed orders for over 500 thousand items
Manila Philippines, 16December 2014– 12Decembermarked one of the busiest days in Southeast Asia’s online retail market as Lazada.com.ph had its biggest sale ever on the grand finale of its annual Online Revolution campaign.
The month-long campaign,which kicked off with a day of mega sales on 11 November, continued with special daily offers before culminating in a grand 24-hour sale on 12 December. Shoppers were treated to a full day of bargains including special night promotions, 16 hourly flash sales as well as free delivery on all orders above PhP 1,000.
Within 24 hours, the online shopping mall saw a record-breaking spike in traffic, customers and orders. 10 million shoppers visited Lazada’s websites and mobile applications, and 200 thousand customers placed orders for over 500 thousand items.
Mobile continues to be a key driver of growth in the region representing 50% of overall traffic, with almost 100 thousand additional Lazada mobile application downloads on that day alone. Fashion is proving to be one of its fastest growing categories. Launched only three months ago, 10 thousand pieces of Lazada’s in-house private label collection LZD were snapped up in a day.
“We thank our customers for their trust and continued support of the month-long Lazada Online Revolution campaign. We will continue to enhance their shopping experience and offer the best of both worlds to our customers – great deals to be purchased at their own convenience!” said InancBalci, Co-Founder and CEO of Lazada Philippines (www.lazada.com.ph)
Home to over 500 million consumers, online spending across Southeast Asia has the potential to hit US$35 billion by 2020, according to a UBS study released in June 2014. Balci added, “The eCommerce market in Southeast Asia is growing rapidly. The results of our Online Revolution campaign in one single day demonstrate that the region’s consumers are ready to shop online.”
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Lazada is Southeast Asia’s largest online shopping mall, with operations in Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn), with a sourcing center in Hong Kong that drives cross-border marketplace activities.
Operationally launched in March 2012, Lazada has grown rapidly to include approximately 3,000 employees across Southeast Asia. The Company has an online footprint of more than two million daily visits to its websites, and the largest Facebook following in Southeast Asia with over 9.7 million fans.
Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple secure payment methods including cash on delivery, extensive customer care and free returns. Lazada features an extensive product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
For further information, please contact:
ARVI PERSAN PERNIA LOPEZ
Partnerships and Public Relations Manager